Customer Experience Management (CEM) Software, Hardware, Services and Research Papers

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CRM and Social Networking: Engaging the Social Customer by Microsoft

June 09, 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.

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The Total Economic Impact Of DMExpress by Syncsort

August 25, 2008 - (Free Research) The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis.

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Customer Experience IQ Report by Vovici

October 20, 2009 - (Free Research) The Customer Experience IQ (CEIQ) report identifies the six secrets of highly effective customer experience programs that every company can use to create true customer loyalty. Read this paper to learn which customer experience programs that organizations have implemented are most effective at driving customer loyalty.

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Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage by SAS Institute Inc.

August 20, 2009 - (Free Research) This webcast focuses on results from compelling research that is focused on multi-channel customer management. This research will help marketers better manage the multi-channel customer experience and develop future strategies.

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Infor Permission-based Marketing Campaigns by Infor CRM

July 22, 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.

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